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Woodcraft Inc Product Customization Case Study

PRESS RELEASE
Aug 18th, 2011

Doogma’s Product Configurator Solution Enables Woodcraft To Launch Pen Designer SoftwareBringing fun and choice to online purchases

Doogma, the innovative software firm specializing in online product customization software, is delighted to announce that Woodcraft Supply, LLC has utilized Doogma’s product configurator to launch its online Pen Designer. The Pen Designer can be found on www.woodcraft.com/createit as well as at in-store kiosks at select Woodcraft Franchise retail stores throughout the USA.
Woodcraft, the industry leader in providing top quality products, educational opportunities and one-on-one guidance to woodworkers at all skill levels, has found the product configurator an ideal solution for offering its customers a fun way of selecting the perfect design combinations for creating and designing masterpiece hand turned pens.
Woodcraft’s Pen Designer is an online tool that allows wood turners to explore hundreds of pen and pencil options to create and preview their favorite custom designs before they touch a lathe. Comments Woodcraft product development manager Ben Bice “Our Pen Designer brings together at one location the many pen and pencil blank and kit selections available at Woodcraft, in order to allow turners to spend time ‘creating’ their design rather than searching for options. In a matter of minutes, they can easily click through lots of choices and see immediately how they look together.”
Doogma CEO Dan Ostroff, delighted with the collaboration with Woodcraft,commented “The combination of Woodcraft’s extensive product range for woodworkers with the Doogma Configurator creates a wide array of possibilities for enabling craft professionals to select and offer customizable items online. The manufacturers of a wide variety of products can boost sales by offering almost unlimited variations of color, texture and shape whilst the customers can spend many happy hours configuring the items of their dreams.”
Doogma supplies easy-to-use product configurator software, suitable for virtually any product that is capable of customization thus providing an enhanced shopping experience for consumers around the world. Doogma’s patent-pending product customization solutions can be accessed online at www.doogma.com .
Press enquiries to:
Dan Ostroff
dan@doogma.com
Tel (USA) (650) 251 4078