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Product Customization

Doogma Client Spotlight: Boy Scouts of America Leads the Pack with Product Bundling

  |   Interactive eCommerce, Product Configuration SaaS Solutions, Product Customization   |   No comment

The Company: Scout’s Honor An American icon for over a century, the Boy Scouts of America (BSA) provides leadership training for more than two million children and another one million adult volunteers. From the youngest Tiger Cubs to top-level Eagle Scouts, there are 12 levels of...

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Best Practices in Customization: Advice from Harley-Davidson, John Deere, Boeing, Schneider Electric and TCS

  |   Product Configuration SaaS Solutions, Product Customization   |   No comment

People want the freedom to customize the things in which they invest. Bain and Co. reported that 25-30 percent of customers are asking for online customization options. Deloitte found that one fifth of those customers will pay a premium up to 20% for this ability....

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