Is Your Brand A Good Candidate for Online Customization? 4 "Must Haves" for A Successful Integration Concerned your target audience may not be interested in customized products? Afraid to invest in something you don't know will suit your line of business? You're right. You're right to question whether your products...
Read MoreEarly Web-2-Print solutions were lacking in one major area: they assumed the end-user has the ability and the time to create their own designs. The most successful online Web-2-Print allow their customers full control over their designs yet make the process as easy, fast, and enjoyable...
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The Paradox of Online Choices vs. the Long Tail In Chris Anderson's book, "The Long Tail: Why the Future of Business is Selling Less of More," he argues that many products in low demand, but personalized to individual tastes, can rival or exceed that of...
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According to the North American Association of Uniform Manufacturers and Distributions (NAUMD), which serves over 500 manufacturers and distributors in the business of image apparel and uniforms, a huge opportunity awaits those who are able to understand the complexity of the business and also meet...
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3 Reasons Why Mass Customization Technology is Made Cheaper and Easier What were the main faults that characterized customization technology before it vanished into history following the arrival of mass production? This is an important question to answer when considering the success mass customization is showing...
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It begins with the tiniest twist in the original sandwich - just having the garlic mayo replace the old chili sauce at the top. But it makes the whole difference right? It makes me love my deli more, first because they actually made an effort...
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Why Customization Doesn't Steal Your Thunder One common concern regarding the current trend of customization among online businesses seems to be around the level of freedom that should be given to customers- Brands fear that by customizing their products, they might lose their edge, giving up what...
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As early as the 1970's many declared mass customization would change the face of the US economy. This is evident from the futurist Alvin Toffler's early prediction1 of mass customization up through Joseph Pine's book Markets of One in 20002, as well as his more recent book on...
Read MoreNo Longer Just a Gadget- Customization Marks the Future in Online Marketing So What’s All This Hype Over Customization?? It’s a cool concept, sure, and it probably adds some fun to the customer’s experience. But does it really hold potential for boosting sales? Is it really worth the...
Read MoreReason 3 – Ready, set, update – Support is critical What do I mean by updates for your configurator? There are many relevant types. For example, when your browser version changes this affects processes on your site. In some cases, upgrades to your website or product...
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