Why Customization Doesn't Steal Your Thunder One common concern regarding the current trend of customization among online businesses seems to be around the level of freedom that should be given to customers- Brands fear that by customizing their products, they might lose their edge, giving up what...
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As early as the 1970's many declared mass customization would change the face of the US economy. This is evident from the futurist Alvin Toffler's early prediction1 of mass customization up through Joseph Pine's book Markets of One in 20002, as well as his more recent book on...
Read MoreNo Longer Just a Gadget- Customization Marks the Future in Online Marketing So What’s All This Hype Over Customization?? It’s a cool concept, sure, and it probably adds some fun to the customer’s experience. But does it really hold potential for boosting sales? Is it really worth the...
Read MoreReason 3 – Ready, set, update – Support is critical What do I mean by updates for your configurator? There are many relevant types. For example, when your browser version changes this affects processes on your site. In some cases, upgrades to your website or product...
Read MoreReason 2 – Making your product look great – Ideas for developing a great UI One of the great things about a product customizer is that you don’t have to reinvent the wheel. Oftentimes, I encounter a situation with clients who are considering working with offshore...
Read MoreOn a daily basis, I encounter this statement from clients: “I’ll somehow have a stand alone product customizer built and offer product customization on my site.” This line of thinking typically has two sides. One side is the good ol’ offshore approach. In other words,...
Read MoreWe plan to post more frequently to the Doogma Blog so we've moved it onto the new www.doogma.com site. To view older blog posts, please visit: blog.doogma.com....
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