The Paradox of Online Choices vs. the Long Tail In Chris Anderson's book, "The Long Tail: Why the Future of Business is Selling Less of More," he argues that many products in low demand, but personalized to individual tastes, can rival or exceed that of...
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According to the North American Association of Uniform Manufacturers and Distributions (NAUMD), which serves over 500 manufacturers and distributors in the business of image apparel and uniforms, a huge opportunity awaits those who are able to understand the complexity of the business and also meet...
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3 Reasons Why Mass Customization Technology is Made Cheaper and Easier What were the main faults that characterized customization technology before it vanished into history following the arrival of mass production? This is an important question to answer when considering the success mass customization is showing...
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It begins with the tiniest twist in the original sandwich - just having the garlic mayo replace the old chili sauce at the top. But it makes the whole difference right? It makes me love my deli more, first because they actually made an effort...
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Why Customization Doesn't Steal Your Thunder One common concern regarding the current trend of customization among online businesses seems to be around the level of freedom that should be given to customers- Brands fear that by customizing their products, they might lose their edge, giving up what...
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As early as the 1970's many declared mass customization would change the face of the US economy. This is evident from the futurist Alvin Toffler's early prediction1 of mass customization up through Joseph Pine's book Markets of One in 20002, as well as his more recent book on...
Read MoreNo Longer Just a Gadget- Customization Marks the Future in Online Marketing So What’s All This Hype Over Customization?? It’s a cool concept, sure, and it probably adds some fun to the customer’s experience. But does it really hold potential for boosting sales? Is it really worth the...
Read MoreReason 3 – Ready, set, update – Support is critical What do I mean by updates for your configurator? There are many relevant types. For example, when your browser version changes this affects processes on your site. In some cases, upgrades to your website or product...
Read MoreReason 2 – Making your product look great – Ideas for developing a great UI One of the great things about a product customizer is that you don’t have to reinvent the wheel. Oftentimes, I encounter a situation with clients who are considering working with offshore...
Read MoreOn a daily basis, I encounter this statement from clients: “I’ll somehow have a stand alone product customizer built and offer product customization on my site.” This line of thinking typically has two sides. One side is the good ol’ offshore approach. In other words,...
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