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Growth Plans: 3 Remarkable Benefits of “Design it Yourself” Features in Websites

  |   eCommerce Marketing Strategies, Technology News & Views   |   No comment

Are personalized experiences important in online commerce? Yes! As personalization technology has increased in sophistication over the years, the customization possibilities for visitors to use in websites is an exciting prospect to explore. A recent Forrester Research survey revealed that 68 percent of firms with...

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Doogma Client Spotlight: How Bella Modi Lets Shoppers Design Their Own Perfect Handbags Online

  |   Events & Trade Shows   |   No comment

Creating Custom Handbags Online   Kim Mitchell-Catlett noticed that when people are buying ready made handbags there was always a reaction of “this is a great handbag ‘but’….”   So Mitchell created Bellla Modi, which means “Beautiful Ways”, in case you did not know that. She structured the business...

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Best Practices in Customization: Advice from Harley-Davidson, John Deere, Boeing, Schneider Electric and TCS

  |   Product Configuration SaaS Solutions, Product Customization   |   No comment

People want the freedom to customize the things in which they invest. Bain and Co. reported that 25-30 percent of customers are asking for online customization options. Deloitte found that one fifth of those customers will pay a premium up to 20% for this ability....

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