| Product Customization and Product Configuration |
Product Customization And Product Configuration SoftwareIf you have an e-commerce site with various styles, colors, designs and sizes, it is sometimes hard to present all these options to the customer in an easy to use, and attractive way. This is where product configurator software comes in handy. The product configuration software plugs in to your existing e-commerce or CMS and allows the customer to be more interactive with the products, selecting a wide range of options specified by the store owner. This puts the customer in control, enabling them to select products or services according to their needs. The product configuration software helps eliminate any problems with shopping cart mistakes, and costly refunds, and allows you, as the shop owner, to capture the customer’s imagination, and easily guide them through the sales process. Have Fun With Your CustomerThe product configurator software, can fit a range of solutions. Customers can design their own kitchens and furniture. Choosing the materials, type of wood for the cabinets, handles, position and more. In fact they can see how that sofa, cabinet and wardrobe, would look in their room, before even purchasing it. The product configurator software brings an element of interaction to your site. Being able to choose, the colour and design of there latest car, will help warm the customer up to the sale, before they even reach the forecourt. Why not test drive our product configuration software today with our free configurator tools. Who Can I Partner With?Finding the right the company to become your partner is the difficult challenge. Many companies build their product configuration software where it requires IT resources and complex scripting and programming to be able to modify settings or add new products. Doogma created our product configuration and customization software with you in mind. We know not everyone are programmers, so we needed to develop a software that was easy to maintain and did not require a lot of resources. Hence, the Doogma Designer™ was born. The Doogma Designer™ is a simple of way of implementing product configuration and customization software in an easy to use interface. You can modify titles, add new products, set color options, edit text, and much more. The web has now become a competitive market place compared to 10 years ago. Doing a search for a service or a product in a search engine can produce often millions of results. So what makes customers pick one over another? For instance say you have three website offering the same product at the same price. One takes 70% of the sales, one takes 20% and one 10%. What makes people choose the first website? The answer is in the way the sites are presented to the market. Putting up a site and expecting people to buy is no longer an option instead users need to be drawn into a website, and interact with it. This is where product customization and Personalization come into play. So what is the difference between customization and personalization and how can webmasters or site owner use it? Personalization Ecommerce Personalization is all about enabling users to personalize the product according to the customer’s needs and wants. Personalization is about users making your products have a special meaning for them. Users can add their own text and pictures which can be anything from their name, their loved ones or their favourite sports stars. [maybe add some more text along these lines.] Personalization adds an extra dimension to a purchase, as customer are more like to buy a product, that I have taken time out specialize. Customization Product Customization is all about allowing the customer, to choose the way they interact with the product or service. Take a kitchen design website for instance. Before deciding which products to buy, users can change the layout of the kitchen, size and colour of units, colour of handles for drawers and cabinets, choose finishes, appliancea and more. By giving the customer a choice, product customization can often sublimely upsell a wide range of products that the customer may not have even considered. Catering to your customer’s creative genius allows them to have fun with their purchase, and the buying cycle becomes interesting and exciting, and more importantly they are more likely to complete the sales cycle if there guided through their choices. The days of static websites are long gone. Webmasters and site owners, are now looking to make their website different from the competitors, personalization and customization are two solutions that fit these needs. Contact us now to see how our product customization and personalization services can help increase visibility and sales to your own site.
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I was very impressed with the quality of team work on our project. Doogma were very easy to work with and customizing to meet our needs wasn’t a problem. I can’t say enough about the product and the technical support that we received in order to get our project up and running very quickly.